Fundraising Promotion Timeline

A simple weekly playbook to guide your communications, keep your fundraiser organized, and boost participation for maximum success.

1
Plan
2
Launch
3
Engage
4
Wrap-Up
✓
Success
Week 1: Set the Foundation & Kick-Off Prep

Goals & Roles

  • Set fundraising goals and share with your team
  • Recruit volunteers and assign roles
  • Plan fundraiser timeline and kickoff date

Communication

  • Parents: Send a sneak peek email
  • Teachers & Staff: Share fundraiser details and encourage daily reminders to students

Visuals & Online Presence

  • 1–2 days before kickoff:
  • Announce on social media
  • Post fundraising link on school/PTA website
  • Set up display kit in high-traffic areas
  • Hang promotional posters in hallways and classrooms
Week 2: Kick-Off & Launch

Host Kick-Off

  • Hold a live assembly or play a Kick-Off video
  • Explain fundraising goals and incentives
  • Use music, videos, and promotional materials to energize students
  • Post the fundraiser on outdoor reader boards and yard signs

Distribute Materials

  • Send packets home with students
  • Share online links for parents
  • Send email/call-out to parents announcing the fundraiser
  • Post on social media with goals, sale dates, and instructions
Week 3: Build Momentum

Daily Engagement

  • Make morning/afternoon announcements about goals, prizes, and coupon submissions
  • Recognize students earning Instant Internet Prizes
  • Hand out daily prizes

Mid-Sale Promotion

  • Play mid-sale commercial video on school TVs
  • Update outdoor reader board with fundraiser deadline
  • Post reminders and goals on social media
  • Encourage students to share and send email invites
Week 4: Wrap-Up & Delivery

Deadline Reminders

  • 3 days before: Announce goal, send reminder flyers, call/email parents, post on social media, place yard signs
  • 1 day before: Morning/afternoon announcements, final parent email, social media reminder
  • Deadline day: Optional late-order social post

Distribute & Celebrate

  • Announce pick-up details to parents via email, call/text, and social media
  • Distribute products once received
  • After distribution: Announce totals, top sellers, and thank participants via newsletter, announcements, and social media
Fundraising Success

Set Your Fundraiser Up for Success

There’s no such thing as too much communication when it comes to raising funds! Consistent updates keep your community engaged and help maximize participation.

For more tips, explore our School Fundraising Checklist and Social Media Guide .

With the right communication strategy, you’ll be on your way to exceeding your goals.

CALL OR CLICK TODAY TO LEARN MORE:

1-866-395-2926

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Why Schools Choose Charleston Wrap

Charleston Wrap helps schools, PTOs, PTAs, sports teams, and organizations raise more with premium products, easy online ordering, direct shipping, and programs families actually enjoy participating in. With more than 2,500 products, built-in digital tools, and strong fundraising potential, Charleston Wrap is a trusted fundraising partner for schools, teams, and community groups nationwide.

Products Families Want

Tote bags, kitchen favorites, gourmet treats, personalized gifts, wrap, and seasonal collections supporters actually want to buy.

Easy Online Fundraising

Mobile-friendly shopping, easy sharing, and online payments simplify fundraising for organizers and families, including school and youth group fundraisers.

Direct Home Delivery

Our fundraising programs with home delivery ship orders directly to supporters, eliminating sorting, pickups, and volunteer-managed distribution.

What Schools Are Saying

Trusted by Schools Nationwide

“

I enjoy having my own contact person at Charleston Wrap and can always expect an immediate answer. The customer service is invaluable!

Arendell Parrott Academy
“

We’ve had different fundraisers before but the Charleston Wrap team went above and beyond from beginning to end to ensure that we were completely satisfied. With your company’s guidance, our distribution went so quickly and easily. I highly recommend your company and the products to anyone.

Sharkey Issaquena Academy
“

Our PTA was very pleased with the customer service response from Charleston Wrap. We always felt fully supported during our fundraiser. Our catalog fundraiser was well organized and ran very smoothly. The merchandise was of great quality and proved to be profitable for our school.

Mary E Baker Elementary School
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