Fundraising Promotion Timeline

A simple weekly playbook to guide your communications, keep your fundraiser organized, and boost participation for maximum success.

Week 1: Set the Foundation & Kick-Off Prep

Goals & Roles

  • Set fundraising goals and share with your team
  • Recruit volunteers and assign roles
  • Plan fundraiser timeline and kickoff date

Communication

  • Parents: Send a sneak peek email
  • Teachers & Staff: Share fundraiser details and encourage daily reminders to students

Visuals & Online Presence

  • 1–2 days before kickoff:
  • Announce on social media
  • Post fundraising link on school/PTA website
  • Set up display kit in high-traffic areas
  • Hang promotional posters in hallways and classrooms
Week 2: Kick-Off & Launch

Host Kick-Off

  • Hold a live assembly or play a Kick-Off video
  • Explain fundraising goals and incentives
  • Use music, videos, and promotional materials to energize students
  • Post the fundraiser on outdoor reader boards and yard signs

Distribute Materials

  • Send packets home with students
  • Share online links for parents
  • Send email/call-out to parents announcing the fundraiser
  • Post on social media with goals, sale dates, and instructions
Week 3: Build Momentum

Daily Engagement

  • Make morning/afternoon announcements about goals, prizes, and coupon submissions
  • Recognize students earning Instant Internet Prizes
  • Hand out daily prizes

Mid-Sale Promotion

  • Play mid-sale commercial video on school TVs
  • Update outdoor reader board with fundraiser deadline
  • Post reminders and goals on social media
  • Encourage students to share and send email invites
Week 4: Wrap-Up & Delivery

Deadline Reminders

  • 3 days before: Announce goal, send reminder flyers, call/email parents, post on social media, place yard signs
  • 1 day before: Morning/afternoon announcements, final parent email, social media reminder
  • Deadline day: Optional late-order social post

Distribute & Celebrate

  • Announce pick-up details to parents via email, call/text, and social media
  • Distribute products once received
  • After distribution: Announce totals, top sellers, and thank participants via newsletter, announcements, and social media
Fundraising Success

Set Your Fundraiser Up for Success

There’s no such thing as too much communication when it comes to raising funds! Consistent updates keep your community engaged and help maximize participation.

For more tips, explore our School Fundraising Checklist and Social Media Guide .

With the right communication strategy, you’ll be on your way to exceeding your goals.

CALL OR CLICK TODAY TO LEARN MORE:

1-866-395-2926

Awarded Best School Fundraising Service in North America 2025
Trusted School Fundraising Nationwide

Why Schools Choose Charleston Wrap

Charleston Wrap helps schools, PTOs, PTAs, sports teams, and organizations raise more with premium products, easy online ordering, direct shipping, and programs families actually enjoy participating in. With over 2,500 exclusive products, built-in digital tools, and strong profit margins, Charleston Wrap is one of the most trusted platforms for high profit fundraisers across schools, teams, and community groups.

Products Families Want

Tote bags, kitchen favorites, gourmet treats, personalized gifts, wrap, and seasonal collections supporters actually want to buy.

Easy Online Fundraising

Mobile-friendly shopping, easy sharing, and online payments simplify fundraising for organizers and families, including school and youth group fundraisers.

Direct Home Delivery

Our fundraising programs with home delivery ship orders directly to supporters, eliminating sorting, pickups, and volunteer-managed distribution.

What Schools Are Saying
“Our fundraiser was organized, easy to run, and far more profitable than previous programs we've used.”
— Elementary School PTA Customer

School Fundraising Programs Built To Raise More

Charleston Wrap is one of the nation's leading school fundraising companies, helping over 30,000 schools, PTOs, PTAs, sports teams, and organizations raise millions of dollars through high-profit fundraising programs. The platform serves elementary PTAs, middle school fundraisers, and high school fundraisers for sports teams, clubs, and student organizations, delivering results at every level. From tote bag fundraisers and gift wrap fundraisers to gourmet treats, kitchen collections, and personalized gifts, Charleston Wrap offers fundraising products that supporters genuinely enjoy purchasing while making fundraising easier for schools nationwide. Our easy school fundraisers give sponsors a full campaign toolkit, digital sharing tools, and dedicated support so they can focus on participation, not logistics.

From tote bag fundraisers and gift wrap fundraisers to gourmet treats, kitchen collections, and personalized gifts, Charleston Wrap offers fundraising products supporters genuinely enjoy purchasing while making fundraising easier for schools nationwide.